BBA 2nd Semester Latest Syllabus
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CHAUDHARY CHARAN SINGH UNIVERSITY, MEERUT
BBA N 202 Business Communication
Unit I Meaning and objective of Business communication, Forms of Communication, Communication model and process, Principles of effective Communication
Unit II Corporate Communication: Formal and informal Communication, Networks, Grapevine, Barriers in communication, Groups discussion, Mock Interviews, Seminars, Individual and Group Presentations
Unit III Essential of effective Business letters, Writing Important Business letters including correspondence with bank and insurance companies.
Unit IV Oral & Non-verbal communication: Principles of Oral Presentation Factors affecting Presentation, effective Presentation skills, conducting Surveys.
Body Language, Para Language, Effective Listening, Interviewing skill, Writing resume and Letter or application
Unit V Modern forms of communication, International communication, Cultural sensitiveness and cultural context, Writing and Presenting in international situations.
Suggested Books :
- Bapat & Davar A Text book of Business Correspondence
- Bhende D.S Business Communication
- David Berio The Process of Communication
- Gowd & Dixit Advance Commercial Correspondence
- Gurky J.M A reader in human communication
BBA N 201 Business Environment
Unit I Concept, Significance, Components of Business environment, Factor affecting Business Environment, Social Responsibilities of Business.
Unit II Economic System: Capitalism, Socialism, Communism, Mixed Economy-Public Sector & Private Sector
Unit III Industrial Policy –its Historical perspective (in brief); Socioeconomic implications of Liberalisation, Privatisation, Globalisation.
Unit IV Role of Government in Regulation and Development of Business; Monetary and Fiscal Policy; EXIM Policy, FEMA
Unit V Overview of International Business Environment trends in word Trade : WTO-Objective and role in international trade.
Suggested Readings :
- Francis Cherunilum Business Environment
- Aswathapa Business Environment
BBA N 203 Indian Economy
Unit I Meaning of Economy, Economic growth & development, characteristics of India Economy, Concepts of Human Development, Factors affecting economic development.
Unit II An overview of Economic Resources of India, Human Resources of India: Concept of Population Explosion, Population policy of India, Problem Of Unemployment in India.
Unit III Economic planning in India; Planning Commission, Critical evaluation of current Five Year Plan.
Unit IV Problems and prospects of Indian Agriculture, agriculture development during plan period. Position, Problems and Prospect of Large Scale Indusatries. (lron, Steel, Sugar, Cotton, Textile)
Unit V Service and Entrepreneurial Sector. Role of Commercial Bank and Financial Institutions, Role of Small scale Industries in Indian Economy.
- Kenes J.M. General Theory of Employment, Interest and Money
- Brooman Macro Economics
- Seth, M..L. Monetary Theory
- Vaish, M.C. Monetary Theory
- Singh, S.P. Macro Economics
Principles of Accounting
BBA N 204 Principles of Accounting
Unit I Accounting standards in India, Concept of GAAP (Generally Accepted Accounting Principles) International Accounting Standards, Accounting for Price level changes.
Unit II Accounting of Non-trading Institutions, Joint Venture An Consignement.
Unit III Accounting of banking companies and General Insurance companies, Department and Branch account.
Unit IV Accounts related to hire Purchase and Instalment Payment transactions, Royalty Accounts
Unit V Partnership Accounts: Final Account, Reconstitiution of Partnership firms- Admission, retirement and death of a partner. Dissolution of Partnership (Excluding insolvency of Partner).
- Agarwal, B.D. Advanced Accounting
- Chawla & Jain Financial Accounting
- Chakrawarti, K.S Advanced Accounts
- Shukla M.B. Financial Analysis and Business Forecasting
- Jain & Naranag Advanced Accounts
BBA N 205 Organisation Behaviour
Unit I Introduction, Nature and scope of OB, Challenges and opportunities for OB, Organizaiton Goals, Models of OB, Impact of Global and Cultural diversity on OB.
Unit II Individual Behavior- Individual behavior, Personality, Motivation, Hierarchy of needs theory, Theory X and Y, Motivation-Hygine theory, Vrooms Expectancy theory.
Unit III Behavior Dynamics : Interpersonal behavior, Communication, Transaction Analysis, The Johari Window, Leadership, Its Theories and Prevailing Leadership styles in Indian Organisation.
Unit IV Group Behavior : Definition and classification of Groups,Types of Group structures, Group decision making, Teams Vs Groups, Contemporary issues in managing teams, Inter group problems in organizational group dynamics, Management of conflict.
Unit V Management of Change : Change and Organisational development, Resistance to change Approaches to managing organizational change, Organisational effectiveness, Organisaitonal culture, Power and Politics in Organisaitonal Quality of work life, Recent advances in OB.
Suggested Readings :
- Bennis, W.G. Organisation Development
- Breech Islwar Organisation-the frame-Work of Management
- Dayal, Keith Organisation Development
- Sharma R.A. Organisation Theory and Behavior
- Prasad, L.M Organisation Behavior
BBA N 206 Business Statistics
Unit I Statistics: Concept, significance & Limitation Type of Date, Classification & Tabulation, Frequency Distribution & graphical representation.
Unit II Measures of Central Tendency (Mean, Medium, Mode) Measures of Variation: Significance & Prosperities of a good measure of variation:
Unit III Correlation : Significance of Correlation, Types of correlation, Simple correlation, Scatter Diagram method, kari Pearson Coefficient of Correlation.
Regression : Introduction, Regression Lines, and Regression Equation & Regression coefficient.
Unit IV Probability : Concept, Events, Addition Law, Conditional Probability, Multiplication Law & Baye’ss theorem [Simple numerical], Probability Distribution: Binomial, Poisson and Normal.
Unit V Sampling Method of sampling, sampling and Non-sampling errors. Test of Hypothesis, Type- I and Type –II Errors, Large sample tests
Suggested Readings :
- Gupta, S.P.& Gupta, M.P Business Statistics
- Levin, R.L. Statistics for Management
- Feud, J.E. Modern Elementary Statistics
- Elhance, D.N. Fundamentals of Statistics
- Gupta, C.B. Introduction of Stastical Methods
BBA 1st Semester Notes | Question Paper
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